1. Let apps use my advertising ID for experiences across apps
(turning this off will reset your ID) – This enables a unique advertising ID that you can be tracked with across different “Windows Store”, or universal, apps. Microsoft can track your use of apps and show you targeted ads across different apps.
2. Turn on the SmartScreen Filter to check web content (URLs) that Windows Store apps use – This enables the SmartScreen filter in universal apps. As we point out below, it’s also enabled in File Explorer itself, Microsoft Edge, and Internet Explorer with different settings.
3. Send Microsoft info about how I write to help us improve typing and writing in the future – This is related to the “Speech, inking, & typing” settings below. With it enabled, information about how you type and write is sent to Microsoft’s servers.
4. Let websites provide locally relevant content by accessing my language list –
Websites you access can see the languages you have installed on your system and choose to serve you in your preferred language with this option enabled.
5. Personalized ads in this browser –
6. Personalized ads wherever I use my Microsoft account –
The Location screen activates location services.
7. Location and location history – Your location is shared with individual apps that you choose to share it with. Location history is also available to apps, and stored only on your local device — and just for 24 hours. But apparently some data is shared with Microsoft and its trusted partners if you have location services enabled.
The “Speech, inking, & typing” section covers a surprising amount of data:
8. Speech, inking, & typing – Windows and Cortana can “get to know you ” by logging your voice, writing, contacts, calendar events, speech and handwriting pattern, and typing history. You can tell Windows to “Stop getting to know me” from here. This clears data stored only on your Windows device.
9. Speech, inking, & typing in the cloud – Click the “Go to Bing and manage personal info for all your devices” option to clear personalization data stored on Microsoft’s servers tied to your Microsoft account. This link takes you to the https://bing.com/account/personalization page. Use the “Clear” button under “Other Cortana Data and Personalized Speech, Inking and Typing” section to clear this data.
The “Feedback & diagnostics” setting has a surprising option.
10. Diagnostic and usage data –